What's wrong with the British Film Industry?

The above video really helped inspire my thoughts on the bigger picture of the film industry and how his views did in fact match with mine. I was finding it difficult to put my thoughts on the film industry down as I wasn't sure how to word them. After watching this video I found that he put each point very simply so that it's easy to understand. Although he is speaking about the film industry as a whole the same information and views still apply to the British film industry too.
The first issue that I find is wrong with the British film industry is that producers of films are concentrating too much on making filming costs low budget that the quality of the film decreases. They then go out and spend absurd amounts of money on marketing and promotional means to try and get people to watch the film to increase box office profits. The problem with this is that the marketing of the film is excellent quality but then it doesn't follow through when people go to watch the film and they are disappointed and give it bad ratings. If film producers were to spend more money and time on making the film as best as it can be and ticking all the boxes then they wouldn't need to spend as much on promotional methods because there are many cheap alternatives to advertise. Good reviews in themselves are a great advertising method as people do go to watch new movies based on reviews from other people. As the man in the video above discusses, the internet is not the new way to advertise films as it just doesn't work and doesn't hit people as much as other forms of marketing. Although it may be a cheaper method - the profit made from the marketing will eliminate the "cheap" costs. If one was to spend more on creating a TV trailer ad, it will interest more people to go out to the cinema and watch it and therefore the box office profits will satisfy the money spent on creating the trailer ad.
After some research online I found a number of different issues and problems that people were discussing that were wrong in the British film industry. Some may be matter of opinion but others facts. I read some information about problems within the film industry spoke about how our British film industry didn't base the making on their films on audience research and what the audience want to see in the cinema, but what's "in fashion". If a lot of romance films are being created - we produce another romance film and release it. I think this is where we are going wrong, instead of following the crowd in what everyone is making we should think of new, different creative story lines which will be unexpected. This will therefore cause more interest - linking back to the marketing issue. If we made more interesting trailers like short, effective ones which will make the audience eager to go and see what the film is about.
Lack of originality is another main issue I kept coming across when doing my research. People are saying that nowadays people don't want to see "perfect people" constantly being aired on TV and in films. They want real life stories which they can relate to and help them overcome problems they may be personally experiencing. People used to enjoy fantasizing over fictional characters who live the "perfect life" as they thought that maybe they might achieve it one day. Now they realise that it's most probably not going to happen and have taken a pessimistic attitude to the situation. They want to see people getting hurt because maybe they have been hurt or are experiencing hurt.
Overall I have discovered that the British film industry is becoming some what boring to various different people and to stop it collapsing indefinitely we need to try and introduce brand new, exciting stories and young, talented people to try and make the cinema experience more edgy and mysterious. This will solve the problem as people will feel that going to the cinema is an exciting free-time activity as opposed to a chore.